Element West began as a school project but quickly grew into something bigger — a real brand with real potential. Rooted in the spirit of the frontier, it captures grit, freedom, and the drive to go beyond the map. The brand blends bold streetwear design with Pacific Northwest identity, stripping away the unnecessary to leave sharp lines, rugged character, and an unapologetic edge.
Element West is built to live between trail and street. The mark reduces Mount Robson, the highest peak in the Canadian Rockies, to a clean, minimal silhouette that scales flawlessly from embroidery to bold prints. Skeena Fir is our primary hue, tying the brand to its Skeena origins, while a modern sans-serif wordmark keeps the look sharp, wearable, and urban.
Element West is built to live between trail and street. The mark reduces Mount Robson, the highest peak in the Canadian Rockies, to a clean, minimal silhouette that scales flawlessly from embroidery to bold prints. Skeena Fir is our primary hue, tying the brand to its Skeena origins, while a modern sans-serif wordmark keeps the look sharp, wearable, and urban.
Element West is built to live between trail and street. The mark reduces Mount Robson, the highest peak in the Canadian Rockies, to a clean, minimal silhouette that scales flawlessly from embroidery to bold prints. Skeena Fir is our primary hue, tying the brand to its Skeena origins, while a modern sans-serif wordmark keeps the look sharp, wearable, and urban.
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